Introduced by the Jelitto, who gave us 'Magnus', Echinacea 'Rubinstern' is a slightly shorter plant with large flat topped flowers that are a deeper purple pink, almost ruby red, than most others. An easy to grow native plant with large, dark green leaves and a large, 3-4" flower with broad deep pink, ruby to purple petals that surround a brown/bronze cone. Plants are tough and heat and drought tolerant once established. Their roots have famous medicinal qualities, they make great, long lasting, cut flowers and attract numerous butterflies and small birds.